No matter how long you’ve had your business or how confident you are in your marketing abilities, it’s always a good idea to go back to the drawing board and give yourself a business health check-up.
Whatever the genre of business you are in, you will need continued marketing to drive your sales. It can be quite demanding for many small business owners to excel at marketing while also working hands-on.
If there is one thing on this list that you are not currently doing, dedicate some time to it.