The Basics of Search Engine Optimisation
There’s two general types of websites. One is an expanded business card, where potential customers are directed to it by you or some form of your advertising. The other is a marketing powerhouse that does a lot of the heavy lifting for you.
A website that works for you is a collection of “arts”, fused together, much like a video game. A video game incorporates graphic design, creative storyline, music and other audio at the right time as well as quality programming. Similarly, a website is a cohesive mix of graphics, easy to read content and quality code. A website’s “storyline” is the structured path a user should be guided on.
How Google – and other search engines – rank a website is deeply connected to the quality of its various “arts”, after all, it’s not in Google’s best interest to serve poor websites to its users. That’s where Search Engine Optimisation – also known by its acronym SEO, comes in.
Search Engine Optimisation mainly covers three primary areas with each area having its own rabbit hole.
3 Key Components Of SEO