Actual Marketing is the Sunshine Coast’s Online Store go-to company. We can design and build a fully functioning shopping cart website that looks great, is easy to update, and provides you with the tools you need to manage products and invoicing.
Our eCommerce website solutions can include customer reviews, discount codes, abandoned cart, facebook shop integration, as well as all the other features you would expect to see on an online store.
Shopping Cart Websites
Our eCommerce web development prioritises a simple online store experience, as a result making happy customers and more sales. Our platforms are customer focused for easy use and provide easy back-end management to make life easier for you.
You will have full product management so that you can update your online store whenever you wish and of course, we’ll be available for technical support.
All of our eCommerce websites are designed with Search Engine Optimisation in mind, helping you to rank higher in Google’s search result pages. They are also optimised for mobile phones and tablets due their usage being ever on the increase.
If you’re looking to sell online, contact us and lets make it happen!
Website Design… the Actual Way
Client Interview
It’s crucial to discuss our clients’ business before anything else, as this determines the direction the website planning phase takes.
Purpose
An Ecommerce website must be able to allow the user to quickly identify their desired product/s, instill trust and purchase easily. We use a variety of techniques to improve user engagement such as Website Analytics & Goal Tracking, A/B Testing to name a few.
Not just a Pretty Face
Whilst an Ecommerce site needs to look professional and represent your businesses branding, it’s more important to be uncluttered and user friendly. We only have a small amount of time to prove to a “potential customer” they’re in the right place before they speedily press the back button and go elsewhere. Keeping this in mind, Actual Websites are designed to be quickly identified and easily achieve goals.
Responsiveness
Our web development focuses on the best user experience across all resolutions and devices (Desktop, Tablets and Mobile).
Conversion Optimisation
Whether you want a user to purchase a product, make an enquiry or call you. No matter where a user is on your website, we’ll ensure it will be easy to achieve your goals with as few clicks as possible.
Load & Page Speed
Load and page speed is a major factor in both how Search Engines rank a website as well as the user experience, which affects conversion. Actual Marketing optimises images and code to ensure your landing pages are fast loading.
Content Structure
We have a strict page structure to ensure users and search engines can easily understand what each web-page is about. This is extremely important and is often overlooked.
Analytics
Tracking website usage is critical, without this it’s near impossible to make improvements to your website’s performance. Due to this all Actual websites have this installed, so it can be utilised now or down the track.
Goals
We also setup basic goals to track purchases and user journey. More complex goals can be setup to track many different aspects of website usage.
Submission
Once completed, your website will be submitted to Google, Google Search Console and Bing for indexing.
